Irish Wi-Fi optimisation player OptiWi-fi has signed a pivotal deal with O2 Wi-Fi to deploy network bandwidth optimisation across O2’s UK and Ireland network of 6m users.
From 2014 UK and Ireland Wi-Fi users will be able to enjoy faster and more reliable Wi-Fi even at the busiest O2 Wi-Fi and Bitbuzz hotspots, thanks to OptiWi-fi’s congestion optimisation platform.
The demand for anywhere/ anytime reliable connectivity from any device is rapidly increasing. Consumption of bandwidth hungry applications and the number of devices per capita are also increasing.
As a result mobile network operators are resorting to offloading their excess data traffic to Wi-Fi in order to ease the strain on their limited capacity mobile networks.
The resulting stain causes a decline in the quality of user experience – this varies from poor/ dropped connections and slow downloads to a total inability to connect.
“Today users are demanding increasingly high levels of data on our network, streaming HD videos at airports and venues, watching sports news at stadia while at a match,”
Adrian Cunliffe, Head of Wi-Fi, Telefonica UK
Michael Moriarty, Manager HPSU Financial and Enterprise Software, Enterprise Ireland said OptiWi-fi is exactly the type of innovative and export focused High Potential Start Up (HPSU) company that Enterprise Ireland is keen to support.
OptiWi-fi’s patent-protected congestion optimisation platform provides Wi-Fi operators’ with full visibility of bandwidth performance; it delivers autonomous, dynamic and real-time optimisation of their network.
This enables Wi-Fi operators to identify and remedy issues on their network at congested hotspots, before they impact user experience.
“We have already proven that our unique technology delivers tangible results in terms of existing bandwidth optimization with Bitbuzz in Ireland. It is now time to show the world, starting in the UK and Ireland and at Mobile World Congress 2014, that Wi-Fi can work in very busy congested venues.”
Mark Burke, CEO, OptiWi-fi
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