Cork Chamber in association with laya healthcare recently held a half day conference aimed at helping you to hone your existing sales skills and maybe even teach you a few new tricks. The event was held Thursday 12th June, at the Maryborough Hotel & Spa.
We are all selling every day and everyone in your organisation has a responsibility to promote, sell, develop and market your core product or service. As a business, you know the importance of sales to drive your business forward, but do you really have the right skills, technique and sales team in order to seal the deal? Don’t mistake your marketing technique from your sales technique, because getting your client to “sign on the dotted line” is a skill in itself. Many people see the art of sales as varying from one person to another, but the fact is, good sales skills can be taught and implemented in any SME and if you and your team have the right training and techniques, you can ensure your company’s growth.
From the background research to the first phone-call, from the first networking contact to getting that essential meeting and from that meeting to the signed contract, we will teach you all the necessary skills and steps to turn an introduction into a solid lead and a customer for life.
The line-up was as follows:
Pitch Perfect – How to make your business pitch stick
Paul was a founder or chairperson of several technology companies that have secured strong market positions or have been acquired by companies like Oracle, Compuware and Misys. He is author of the book The Business Battlecard (Oak Tree Press 2009) and co-author of the book Select Selling (Oak Tree Press 2004) which resulted in the creation of The TAS Group, a world-leading on demand sales performance automation company.
The birth of LivingSocial, how it grew from 3 to 300 employees through sales
Peter was the CEO of UK and Ireland at LivingSocial, where he was responsible for the brands commercial strategy and operation. Peter was integral in growing the organisation from a single employee into a multi-million pound consumer technology business with over 300 employees in just three years. Peter recently joined YPlan as Chief Operations Officer, with a focus on global expansion, replicating the brands success in London.
The role of CRM systems in sales
Kevin O’Dwyer is the Vice President of Inside Sales for Europe, Middle East and Africa (EMEA) at McAfee, an Intel company.Kevin joined McAfee on January 27 and is based McAfee EMEA headquarters at City Gate in Cork. He joined McAfee from EMC, with more than 20 years sales experience in the IT sector in a variety of roles including the management of diverse international teams for companies including Seagate, Maxtor and Conner Peripherals.
The Importance of Retention and Renewals to your Business
Ronan Whelan is an experienced sales professional with vast experience in consultative sales and strategic account management. Ronan’s role in laya healthcare sees him responsible for consumer, online and corporate sales as well as the development of Individual and Corporate market share. Ronan leads a team of seventy major and strategic account managers and crucial to his success has been developing a strong team which has led to growth in market share, customer acquisition and retention.
Bridging the gap between networking and “sealing the deal”
Denise O’ Callaghan is managing director of Delicious the Gluten Free Bakery. Denise set up this specialist bakery in 2007 when her Father was diagnosed as coeliac, since then the business has grown greatly. Delicious looks after those following a restricted diet but not a restricted food experience and the award winning gluten free range is also wheat and dairy free. The range is available in Supervalu, Centra, Dunnes Stores, Tesco and Spar stores nationwide.
Use of social media to drive sales
Natasha Lynch, is founder and Director of Essential French, Munster’s leading grinds college for French and Irish. Natasha is a huge advocate of effective utilization of social media to enhance brand loyalty and the customer service experience. She and her team have completely revolutionized the grinds industry through dynamic practices in brand development. The PetitTweetCork Twitter, Vine and Snapchat accounts have featured in the national press due to the originality in its approach in helping students prepare for the Leaving Cert.
Upselling to existing customers & building relationships
Claire Nash is the owner of Nash 19 Restaurant, Food Shop and her latest acquisition Sternview Gallery. She serves on the board of Cork Opera House and is incoming President of Cork Business Association. Claire is committed to the food and hospitality story of Cork City, she is on the SPC OF Cork City Council. A native of Limerick (creamery managers daughter) she now lives in Kinsale.
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