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The Importance of Presentation Skills In Business

There are few things in the business world that are scarier than delivering a presentation, yet there are few that are as important. Presentation skills are key to both individual success and business success. Presenting information clearly and effectively is a fundamental skill in getting your message or opinion across, and today presentation skills are required in almost every field. Even if you don’t need to make regular presentations in front of a group, there are plenty of situations where good presentation and public speaking skills can help you advance your career. Many people feel terrified when asked to make their first public talk, but these initial fears can be reduced by good preparation which will also lay the groundwork for making an effective presentation. At CareerWise, we are experts in all things career-related.

Importance of presentation skills in business

Here is our guide to making the most of your presentation and enjoying your opportunity to bask in the limelight.

  • Subject and preparation

Preparation, preparation, preparation! This is the key to delivering a confident and clear presentation. Do your research thoroughly, making sure you have facts to supplement your speech. Create an outline, and once you’ve prepared your presentation, don’t be afraid to revise.

To develop your presenting skills and increase your confidence you must prepare, practice and learn from each presentation. Rehearse what you are going to say out loud a minimum of three times. This will ensure you’ve found your flow and help eliminate any “ums”, “ahs” or other filler words.

  • Focus

No one is impressed by a presentation that rambles. Rambling happens when the speaker is both self-indulgent and unorganised. Your purpose and prose must be specifically directed to the interests of your listeners or they will mentally shut you down.

  • Enthusiasm

If you’re not interested in your subject then no-one else stands a chance. You must bring some enthusiasm to your talk. Don’t be afraid to let go, even if it feels overdone at first. Be enthusiastic about your topic, it will help get your audience excited. Stand up and give the best of yourself. Try and feel the adrenalin from your nerves as a positive and use it to give yourself some energy.

  • Use Media Only to Enhance

PowerPoint, visuals and video are powerful presentation tools when used correctly. But they can be disastrous distractions when misused. They should never replace you as the provider of expertise. Keep your PowerPoint to a few words and never read from the screen in the presentation. Ask yourself if a slide or video is truly necessary before adding anything.

  • Short window to grab their attention

Every audience wonders what’s in it for them, so start a presentation with a reason to listen. You only have 45 seconds to get your audience’s attention so make it count. You don’t need to tell jokes or do anything out of the ordinary, simply explain why your presentation is worth listening to.

  • Don’t let the slides be your notes

Prepare the presentation slides for the audience and not for you. A good speaker will always use their own notes to prompt them and keep them on track; a bad speaker will use the slides as their notes. The slides aren’t supposed to be your notes or your crutch, they are for the audience.

  • It’s okay to say, “I don’t know”

It’s okay to not know the answer to every question. Admit you don’t know, explain why you don’t know and say you will get back to them. The trick is to manage the stress you feel when this happens.

Be that leader for your audience! Guide your audience through your thoughts and keep them engaged. Establishing yourself as a leader will gain respect from your audience and help you get them to take the action you want them to.

  • Be yourself

It’s absolutely important to remember, the more you try to act like someone you’re not on stage, the more people will see right through you. Gestures should be a reflection of what you’re feeling, helping convey that to your audience. They should come naturally, and should be one of the only unplanned parts of your speech. Make sure your movements are fluid and go along with what you are saying at that exact moment. The more you act like yourself, the more confident you’ll seem, and the more the audience will be able to relate to you.


Presentations can be daunting, but with preparation and practice, they are something that everyone can master. Enthusiasm and passion for your subject are key – if you make sure you are well informed, your audience will be more engaged and interested in what you have to say. Giving a good presentation can open up many career opportunities, so enjoy your chance to demonstrate your knowledge and skills.

Are you looking for a job in Ireland? Get in touch with CareerWise today. As specialists in the engineering, supply chain, science/pharma, IT and accounting industries in Ireland, we pride ourselves on connecting the best talent with the best opportunities, every time.



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